With the skills shortage growing in construction, as well as the challenges in recruiting young, diverse talent, it is now essential that our whole industry moves together in highlighting what an exciting and varied career construction provides. When I Grow Up unites our industry in that movement.
A huge thank you to PixelClub Websites™ for funding this not-for-profit website for 2026!
If you’re not yet involved, we’d love you to join us in inspiring children across the country.
Whether you use When I Grow Up to deliver social value to your local communities, or give copies to your people to share with family and friends, this is a resource for you!
Well, yes. Yes they really are. But don't just take our word for it, take a look at what other people are saying...
If you feel that you could use the books to deliver social value for your organisation, whilst promoting the construction industry to the next generation, find out how to get involved.
If you'd simply like a copy for a bright young mind that you know, pop over to the Request a Copy page and let us know where to send the books.
When I Grow Up even inspired a game of Construction Trumps with the characters as the subject of each card!